Back in November 2014, I published my analysis of what was happening in the AWS-3 spectrum auction to scorn from other analysts, who apparently couldn’t believe that Charlie Ergen would bid through multiple entities to push up the price of paired spectrum. Now we’re seeing relatively little speculation about who is doing what in the incentive auction (other than an apparently mystifying consensus that it will take until at least the end of September to complete Stage 1), so I thought it would be useful to give my views about what is happening.
The most important factor to observe in analyzing the auction is that overall demand relative to the amount of spectrum available (calculated as first round bidding units placed divided by total available supply measured in bidding units) has been considerably lower than in previous large auctions (AWS-1, 700MHz) and far short of the aggressive bidding seen in the AWS-3 auction.
That’s attributable partly to the absence of Social Capital, but much more to the 100MHz of spectrum on offer, compared to the likelihood that of the five remaining potential national bidders (Verizon, AT&T, T-Mobile, DISH and Comcast), none of them are likely to need more than about 30MHz on a national basis.
What’s become clear so far over the course of the auction is that most license areas (Partial Economic Areas) are not attracting much excess demand, apart from the top PEAs (namely New York, Los Angeles and Chicago) in the first few rounds. I said before the auction that DISH’s best strategy would probably be to bid for a large amount of spectrum in a handful of top markets, in order to drive up the price, and that appears to be exactly what happened.
However, it now appears we are very close to reaching the end of Stage 1, after excess eligibility dropped dramatically (by ~44% in terms of bidding units) in Round 24. In fact a bidder dropped 2 blocks in New York and 3 blocks in Los Angeles, without moving this eligibility elsewhere, somewhat similar to what happened on Friday, when one or more bidders dropped 5 blocks in Chicago, 3 blocks in New York and 1 block in Los Angeles during Round 20.
However, a key difference is that a significant fraction of the bidding eligibility that moved out of NY/LA/Chicago during Round 20, ended up being reallocated to other second and third tier markets, whereas in Round 24, total eligibility dropped by more than the reduction in eligibility in New York and Los Angeles. It is natural that a bidder such as T-Mobile (or Comcast) would want licenses elsewhere in the country if the top markets became too expensive, whereas if DISH’s objective is simply to push up the price, then DISH wouldn’t necessarily want to bid elsewhere and end up owning second and third tier markets.
This suggests that DISH has been reducing its exposure in the top three markets, in order to prevent itself from becoming stranded with too much exposure there. My guess is that DISH exited completely from Chicago in Round 20 and is now reducing exposure in New York and Los Angeles after bidding initially for a full complement of licenses there (i.e. 10 blocks in New York and Chicago and 5 blocks in Los Angeles).
If DISH is now down to about 8 blocks in New York and only 2 blocks in Los Angeles, then its maximum current exposure (if all other bidders dropped out) would be $4.52B, keeping DISH’s exposure under what is probably a roughly $5B budget. Of course DISH could potentially drop out of Los Angeles completely and let others fight it out (for the limited allocation of 5 blocks), if its objective is simply to maximize the end price, but this may not be possible in New York, because there are 10 license blocks available, which could give Verizon, AT&T, T-Mobile and Comcast enough to share between them.
Regardless, with the price increasing by 10% in each round, the price per MHzPOP in New York and Los Angeles would exceed that in the AWS-3 auction before the end of this week, implying that a resolution has to be reached very soon. If DISH is the one to exit, then it looks like Ergen will not be reallocating eligibility elsewhere, and DISH’s current eligibility (256,000 bidding units if it is bidding on 8 blocks in New York and 2 in Los Angeles) is likely higher than the excess eligibility total of all the remaining bidders combined (~182,000 bidding units at the end of Round 24 if all the available licenses were sold). This implies that a rapid end to Stage 1 of the auction is now likely, perhaps even this week and almost certainly before the end of next week, with total proceeds in the region of $30B.
Of course we will then need to go back to the next round of the reverse auction, but it looks plausible that convergence may be achieved at roughly $35B-$40B, potentially with as much as 80-90MHz sold (i.e. an average price of ~$1.50/MHzPOP). If DISH is forced out in Stage 1, then prices in key markets would probably not go much higher in future rounds of the forward auction, so the main question will be how quickly the reverse auction payments decline and whether this takes 1, 2 or 3 more rounds.
Also, based on the bidding patterns to date, it seems likely that Comcast may well emerge from the auction with a significant national footprint of roughly 20MHz of spectrum, potentially spending $7B-$10B. In addition, unless the forward auction drops to only 70MHz being sold, all four national bidders could largely achieve their goals, spending fairly similar amounts except in New York and Los Angeles, where one or two of these players are likely to miss out. In those circumstances, it will be interesting to see who would feel the need to pay Ergen’s asking price of at least $1.50/MHzPOP (and quite possibly a lot more) for his AWS-3 and AWS-4 spectrum licenses.
UPDATE (8/30): Bidding levels in New York and Los Angeles dropped dramatically in Round 25 (to 10 and 8 blocks respectively), with total bidding units placed (2.096M) now below the supply of licenses (2.177M) in Stage 1. This very likely means that DISH has given up and Stage 1 will close this week at an even lower price of ~$25B, with convergence of the forward and reverse auction values probably not achieved until the $30B-$35B range. This lower level of bidding activity increases the probability that 4 stages will now be required, with only 70MHz being sold in the forward auction at the end of the day.